A feat made more impressive considering the company only commenced operations in the country in June 2017. With 800 workers and 70,000 production hours logged it is the most efficient factory in Ethiopia representing 66% of the country’s total knit women’s underwear exports.

Dominic McVey, Group Board Director said, “We are proud of achieving this milestone in such a short period of time. It is a testament to our operational expertise and execution. It is also a testament to the hard work and dedication of our entire Ethiopia team who made all this possible. Following this success, we are looking at increasing our investment in the region and raising our workforce to 2,000 people.

This will help us to further reduce lead times, increase output and provide our clients with better customised solutions. We truly believe in Africa as the driver for growth in apparel solutions, we are committed to continue investing and expanding in the region. We are the largest intimates apparel exporter in East Africa and aim to have a workforce of 8,000 people by the end of the year through our plants in Kenya and Ethiopia.”

Keeping to the founding tenets of the company, Hela practices sustainable manufacturing in Ethiopia which ensures that the resources of the company are aligned with the needs of the community. Hela provides their employees with meals, accommodation and transport. In a country where 8.5 million people are facing severe hunger and distance to work can be a substantial barrier to employment these services can have a widespread positive impact on those who utilise them.

“Since beginning operations in Ethiopia we have endeavored to balance profitable growth with caring for people. This latest milestone is further proof that our sustainable approach to apparel manufacturing and ability to adapt strategies to local conditions allows us to better cater to our clients’ needs,” said Keith Harding, CEO Hela Ethiopia.

Source: Dail News